The Popular Rise of Taylor Swift

DSC02107As the release date on Monday for Taylor Swifts new, and first full-pop album nears, the Taylor Swift pandemonium rages on and continues to grow across the world. This is the same pandemonium and excitement that was ignited when Taylor Swift announced 1989 along with the release of the first single,”Shake It Off”, and the music video to accompany it. I saw Taylor on a magazine cover this past week and it had me thinking about the release of Red two years ago and what has changed with the world and Taylor. It all seems rather odd to me… Keep reading, I’ll explain.

I love Taylor Swift. Point blank… No hiding it. She had me since the first time I heard her first crossover hit song “Love Story” back in the latter half of summer 2009. I am not a country music fan, at least not until Taylor came along. Even though her second album Fearless sounded less country than most people were use to a country album sounding, I still said Taylor was the only country singer I like. It is probably Taylor herself that has to be thanked for the change of country music into what it is today. Had she not had the crossover success that she had, we probably wouldn’t have this new era of country pop/rock. Country music that even I can occasionally get behind.

DSC02231Taylor Swift seems to have changed one genre of music and catapulted it into further exposure than ever before. The question now remains, with 1989‘s pending release, can Taylor change the pop genre of music? On one hand, I think Taylor can with her knack for songwriting and telling stories in her song. Pop music normally doesn’t tell stories in the songs like Taylor or a country music singer would. Pop music is all about that bass, sorry, pop music is all about that hook. It would seem that Taylor has that hook of pop music, and the story telling of her past music down in “Out of the Woods”. Of course, pop music is a genre of music where just about everything has already been done.

Now the actual rise of Taylor’s escalated rise to popularity from even Red to 1989 is curious to me. Two years ago, I remember magazines all over were reporting that Taylor being on the cover was not selling their magazines like other music artists or celebrities. I remember reading that Taylor had low sale ability when it came to magazines. All of this despite the fact that Red was one of the biggest selling albums of 2012, and despite all of the fans she had in place already.

So… What exactly changed over the course of two years? I think many things happened over the course of two years that has gained Taylor so many more fans and praise. I think the fact that Taylor has kept her dating life secret since Red has actually helped her career. I’m not saying Taylor should never be allowed to find love again, but you can’t deny that this has something to do with it. I think both Taylor and her fans grew and matured. Even people her fans age that didn’t really care for have grown and matured and seem to like her now. I think the Red Tour, the spectacular that it was, really showed people that she loves what she does, loves her fans, and loves to put on a kickass show that anyone can enjoy.

DSC02259I think the most important thing that Taylor has done in the last two years is up her social game. Taylor Swift is not just some unreachable celebrity like many actors, actresses, comedian, or musicians are today. Her social media presence is definitely on point, and has allowed her to reach many people in ways that other celebrities don’t with their social media accounts. It helps that Taylor herself has a hand in a lot of what is posted on all of her social media accounts. She even goes as far as tweeting people back, messaging words of encouragement, and playing around with them on Tumblr. Taylor Swift is the best friend that we all think we have, but in reality we don’t. She is a rare diamond that knows what it takes to keep fans and gain more.

In 2014, it would seem Taylor Swift has as much pull and is as popular as the queen, Beyonce. Taylor is genuinely talking to her fans because she cares about us. She knows the interactions make us feel seen by her. She’s not doing it because she was told by her management. That is truly something to cherish.

-Jake

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